Starting a company was the best decision I made. In honour of International Women’s Day, here’s an illustration of what it has been like to a be a female founder. - “What is your unfair advantage?” - “What is it that you believe that other people don’t?” - “What makes…

1,219. That’s the number of days since my cofounder PJ and I decided we should “give this idea a go”.

Last month, we launched Aiden.ai — our AI platform for marketing teams of all sizes — on Product Hunt. Our goal was to raise product awareness and to get more users on our platform. More importantly, our launch led to a considerable increase in inbound interest. Here are our results, what we learned, why we’re thankful to the community, and why the Product Hunt team is awesome. Our PH launch in numbers

Vivatech the largest European tech conference, hosted a series of talks about the long term implications of AI on our lives, and I was privileged to join the discussion in an interview led by @Techcrunch chief editor Mike Butcher. Here are the key highlights. The rules have changed, driven by digital-first companies From the days of Mad Men…

We were at Vivatech today to talk about AI & CMOs, and we shared some big news: From Silicon Roundabout, we’re coming to Silicon Valley! Aiden.ai was started in 2016 in London. We’re on a mission to change the way we work through operational intelligence. Our product is an AI sidekick that lightens marketing teams cognitive load by scanning ad data and recommending improvements that he then…

In honor of Internation Women’s Day, 50inTech @Balderton capital held a panel discussion on this topic which is really close to my heart. We were 5 startup founders to talk: Chris Morton from Lyst; Pip Jamieson from The dots, Matt Wiggins from Mojiworks and Hélène Guillaume from @Wild.ai …

2 years ago, I wrote a blog post announcing the beginning of our startup adventure, with this simple idea: Because data analytics is a huge pain, we want to build a software which behaves like a data analyst, using AI. Unlike traditional dashboards where the user needs to pull data…

As a co-founder at a startup, there’s rarely less than 100 mission critical to-do’s on your list. Between hiring, building a product, raising funding and everything in between, it’s easy to let culture, team morale and alignment slip to the bottom of the list. …

It’s hard to believe, but 2017 is coming to a close and 2018 is right around the corner. Like most companies, Aiden.ai is in the middle of planning and prioritising for the new year. We have some big and exciting things in the works! But we also wanted to share…